RedStrike Football Focus team have been invited by the Gibraltar F.A. to tender for a contract to advise them on the implementation of a 5 year strategy that will include coaching, medical, sports science, I.T. and infrastructure. The RedStrike Football Focus team led by the renowned coach Kevin Blackwell is excited about this project and it is one of a number that the company have in the pipeline.

By Alan Farnan | 10 Oct. 2015

RedStrike are delighted to announce their partnership with Excellent Sport. A company led by Dr Majed Garoub, a well renowned figure in the Arab League. Dr Garoub sits on numerous boards as well as being a member of the FIFA Legal Committee and the UAFA Disciplinary Committee. Excellent Sport will be RedStrike’s exclusive partner in the MENA region and together they will form a best in class international team.

By Mike Farnan | 17 Oct. 2015

RedStrike is delighted to announce that it’s hosting a lunch at the Sports Law Congress to be held in Marrakech from the 3rd-5th of Nov. The list of dignitaries due to attend range from members of the Arab League Royal Families to well known global sports personalities, government reps and businessmen. Mike Farnan, the CEO of RedStrike, commented that RedStrike are honoured to be speaking at the event.

By Dale Agar | 29 Oct. 2015

We're an international partnership group of skilled consultants who are best in class in our chosen fields of sports & marketing. We’re focused on delivering intuitive & innovative solutions that use sport to connect brands with people in meaningful ways.

We strike while the iron is hot.

+44 (0)7827 444 333

Rex House, 40 Regent Street, London, W1D 4XY, UK

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What We Do

URUP is a revolutionary software that utilises ‘gamification’ (a selection of simple games that appeal to all audiences) to create mass engagement on a one to one level with the brand. The software allows every player to compete in real time against each other on a skill based interaction simultaneously, providing each player a consistent brand experience. With a single touch consumers access the platform to compete for various products, experiences etc. as part of the campaign with the thrill and excitement of competition and winning.
Powered by URUP

We help federations, organisations and football clubs to build a world class football structure from the ground up. Run by ex-Premier League manager Kevin Blackwell, Football Focus offers advice on areas such as training methods, medical, nutrition, scouting, recruitment, I.T. services, infrastructure and logistics. Kevin Blackwell is supported by a team of specialists including John Carver, ex Newcastle manager and assistant to former England manager Sir Bobby Robson; Dean Riddle, Sports Science Consultant currently at the Seattle Seahawks; Terry Robson, ex Sporting Director of Stoke City and Leicester City and Ron Reed, youth development.
Managed by Kevin Blackwell

An extraordinary experience enjoyed at sporting events across the UK and Ireland. Guests sit back, relax and enjoy the most unique live sports experience suspended at 100 feet in the air. ‘Floating’ above cricket matches, horse racing, motorsport, rugby and football games; Sports in the Sky brings a whole new fan perspective to your sports events. The experience is customised according to the client’s objectives with no two events ever the same. Seating 22 guests, per flight, the sky platform can be lifted multiple times to engage different audiences during a sports event. Brand ambassadors are able to engage with their guests from the centre of the platform.

‘Mourinho and the Special Ones’ is not just an award winning cartoon series featuring the most recognisable football Manager in the world. It is also, through the use of Augmented Reality (AR), a marketing package which can directly increase sales of your brand.
The Cartoon itself carries an inspiring message and teaches young people that, through hard work and dedication, they can become successful in life. The unique part of this project is the use of AR technology to create over 100 skills that can be learnt by your consumers. These skills are performed by characters from the show and can be collected as they emerge from your products.

Sign up… Build a team… Play! The GAME is the biggest football championship ever! Directly aimed at the universe of 270 million footballers globally (according to FIFA), who are ready to experience a truly revolutionary competition, The GAME allows teams to challenge and be challenged by others located in their region. Although you use an online platform to manage your players, teams and matches, The GAME is a real world football championship. The competition happens via real matches with real players and real teams! Created for true footballers, you can manage your player career, your team and your matches. The GAME is available online, with iOS and Android versions coming soon.

‘The fastest way from I want it, to I own it’. Mobilibuy’s mission is to bring the store to the traffic and to enable consumers to easily buy on the go. Mobilibuy converts any media, digital screen or print into a virtual storefront. Generates incremental revenue stream, reaches new audiences in new locations and enables end-to aisles and direct-to-consumers sales. Winner of Israel's E&Y/IBM innovative start-up of the year 2014.

Football Focus Asia was set up in 2006 in Kuala Lumpur with the aim of providing a comprehensive range of innovative Football based Marketing solutions for our clients. We are the Sports Marketing and Events company behind the EPL Football Cup, which debuted in Kuala Lumpur in December 2008. Constantly we are bringing EPL Football Legends from Man Utd, Liverpool, Arsenal and Chelsea to Malaysia; star players such as John Barnes, Robbie Fowler, Ian Rush, Bryan Robson, Franck LeBoeuf, Ray Parlour and Andy Cole.

Excellent Sport provides high-quality, outsourced support to all kinds of sports and football in emerging MENA markets, including:
- Initial set-up of FIFA-compliant national football association and clubs structures, establishing competitions, regulations, handbooks and frameworks.
- Creating and maintaining refereeing structures and sporting disciplinary bodies.
- Advice on marketing and media rights managements, construction and financing of stadia, sport investments, acquisition of clubs and partnerships.
- Scouting and advice on the selection, recruitment, development and trading of players.


BTL is a team of experienced brand consultants and designers with studios in London & Barcelona; a group of like-minded people who always push themselves and their clients to do better at every stage of the strategic, creative and production process. BTLBRANDS.COM help companies ‘be the leader’ brand in their respective markets and have worked successfully with a number of high profile brands such as Coca-Cola, Nestle and Philips.

Visutal is a cloud-based digital advertising system built into URIMAT’s 100% recyclable polycarbonate urinals. Using the Visutal technology, advertising clips are streamed to a 6.5-inch monitor affixed to each unit. This system can be used to demographically target high footfall audiences in male washrooms throughout sports stadia, shopping malls, clubs, bars and tourists locations, etc. The screens can be used to promote your own products and services, as well as carrying independent paid for advertising. The polycarbonate bowls are very strong and vandal resistant, unlike traditional vitreous china bowls. The integrated media panel is unique to URIMAT and is unbeatable in its advertising effectiveness.

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How We Do It

In an ever changing sponsorship environment RedStrike empowers brands and rights holders to connect with fans, optimising ROI and commercial asset value respectively. This is done in partnership with our clients to maximise returns through integrated marketing solutions across sport and entertainment. For brands clearly defining objectives, strategy development, planning and measurement. RedStrike focusses on the relevance between brand and platform, developing appropriate messaging, content and activation tactics to engage consumers with measurable results. For rights holders’ commercial strategy development, rights audit, optimisation and creating bespoke packages aligned to the brand’s target audience to exponentially increase revenues.

Using inspired energy we design opportunity for sponsors to enter the fans’ 'world' by aligning brands to consumer passions. RedStrike focuses on a fresh strategic approach to sponsorship ensuring brands enrich the fans’ consumption and experience of their passions whilst driving interaction and trial. Our philosophy is that it is this connection that determines the measure of success. Sponsorship solutions should always be considered an investment with clear and measurable objectives which is why we prescribe post campaign evaluation to understand the depth and quality of the connections made.

Digital and social media have caused a macro shift in the way we live and have had a profound impact on marketing and sponsorships. It has the ability to create buzz and engage consumers to get them talking about your brand whilst gaining valuable customer insight. We are passionate about and focussed on the integration of digital and social media within sponsorship strategy and activation programmes, providing effective communication channels for sponsors and rights holders to engage with their audiences.

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Who We Are

Mike Farnan

Managing Director

+44 (0)7799 317 268

Dale Agar

Chief Operating Officer

+44 (0)7808 551 258

Alan Farnan

Associated Director

+44 (0)7595 248 737


Associated Director

+44 (0)7802 357895



+44 (0)7889 442 444



+35 3 83 183 3533


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Manchester United F.C.
Red Cafe

By Mike Farnan

CHALLENGE: In 1996 Manchester United made a strategic decision to focus on new global opportunities available to the club as the world’s biggest sporting brand. When Mike Farnan joined in 1997 his target was to create more merchandising, more sponsorship, more television rights to show Manchester United games all linked to the internet, to be able to distribute Manchester United content worldwide. Manchester United was aiming to transform itself from a business that was dependant on the UK for 98% of its turnover into one that has a truly global income with Asia and North America as the target markets.

SOLUTION: Manchester United adopted a 3 pillar strategy of merchandising, telecommunications and media to reach out to these potential customers in China, Singapore, Malaysia and Taiwan. They looked to expand their merchandising, to forge new sponsorship deals and gain more control over broadcast rights and developed the Red Café concept in the region.

RESULTS: Farnan grew the Manchester United brand in the Asian, Middle East and Oceanic regions with global revenues exceeding those generated in the UK for the first time. The Red Café concept resulted in a £300 million sale of MUFC’s merchandise business to Nike. Manchester United’s successful growth strategy for the Asian market is being continued today and can be seen by their range of partnerships in Asia.

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Sheffield United Shirt Sponsorship

By Alan Farnan

CHALLENGE: To develop a mutually beneficial sponsorship between Sheffield United FC and Malta.

SOLUTION: The ground breaking ‘Visit Malta’ campaign was developed with Sheffield United becoming the first football club in Britain to be sponsored by a country. Numerous promotions were set up, including Malta giving holidays away at each home game. Relationships were forged with the Yorkshire tourism authorities, regional/national travel agents, the business community and UK airports were lobbied in order to run more flights to Malta. The ultimate aim was to use the popularity of football to reach a widespread audience and raise awareness of Malta by targeting young/family holiday makers.

RESULTS: Malta’s presence in the UK soared as a result of this ground-breaking partnership and creative activation which led to the initial one year partnership being renewed for a further two years. Promotional campaigns and high levels of exposure substantially increased the demand to travel to Malta. Low cost flights to Malta more than doubled with Ryanair, BMI and EasyJet adding new flights from Leeds-Bradford, East Midlands and Liverpool respectively.
Research demonstrated the following:
- ROI – 1.56m, SUFC pre-season tour media coverage - £26.9m, Wembley play-off final broadcast in 150 countries.
- SUFC survey with sample of 13,300 fans: 125% increase in fans considering a holiday in Malta, potential value at £300 spend per visitor = £3.6m

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By Dale Agar

CHALLENGE: Macron was founded in 1971 in Bologna (Italy) and built a strong reputation for producing sportswear on behalf of well-known Italian and multinational brands. In 1997 Macron launched its own brand of technical sportswear. Macron’s profile reached new heights when it became the official technical partner of Italian Serie A Club Bologna FC. Macron signed an exclusive agreement with RedStrike to grow the brand in the UK from being just another sportswear provider in Italy to a global brand in the world of sports apparel.

SOLUTION: The objective was to use football sponsorships to grow awareness of the brand and retail replica shirts and kits used by amateurs from schools to professional clubs.

RESULTS: Major sponsorship deals were concluded with Aston Villa, Leeds United, Leeds Ladies, Crystal Palace, Bolton Wanderers and Scotland Rugby among others. Macron’s total revenues grew from €11m in 2004 to €68m in 2014. The UK contributes 26% of total revenues making it Macron’s second biggest market.

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